Domain Branding for Websites
Domain branding is a useful tool, when trying to up your search engine rankings. The question is whether these two concepts of SEO and Branding are different, opposing ones or similar and complementing ones. The latter seems true.
Domain branding is a useful tool, when trying to up your search engine rankings. The question is whether these two concepts of SEO and Branding are different, opposing ones or similar and complementing ones. The latter seems true.
Domain branding is a useful tool, when trying to up your search engine rankings. The question is whether these two concepts of SEO and Branding are different, opposing ones or similar and complementing ones. The latter seems true.
Branding as a Traffic Technique
When taken on its own branding is known to produce great type-in traffic. This has increased since 2001, since users prefer to type-in the url’s, rather than search new ones for the same information. According to Website101, this type-in traffic has kept increasing. The link is given below: http://website101.com/Domain_Name/domain-names-branding.html
Branding is also seen as a marketing tool, as names are popular and easy to remember.
Domain Branding for Web Sites
Most common branding techniques involve, getting a couple of domain names similar in keyword or containing the firm’s names in it. For example, Best Hosting provides web hosting services. It has a url of www.besthosting.com. Best Hosting wants to host one of its new hosting packages-The New Year Special 2009-offering hosting for $1 for people opting for a five year plan.
Keyword Domains
It goes for a domain, www.$1Hosting.com. It offers hosting for $1 with excellent support for a 5 yr plan. This domain is an option for the package.
This domain is high on keywords and also catchy.
Name Domains
The other option is www.besthosting2009.com. This domain does not have great keywords. But, it has the hosting company’s name in it.
Brand Domains
What if best hosting opts for www.filbee.com. This domain is nowhere related either in kewords or in name to best hosting. This is a brand domain.
A brand domain does not care what it is related to. It is associated to any product or service as required. Same as saying Amazon has nothing to mean about books and google has nothing to mean about search engines.
Deciding on What to Brand For
The tough or difficult part of branding is deciding what to brand a domain for. If you own a Auto Parts manufacturing company or firm, it would be advisable to brand an auto parts content site on a domain like www.autoparts.info or www.autoparts2009.info. This will get you into the engines.
If you run a software development firm and need to brand, go for product or service branding. Try setting up a support site for your products or services. For e.g., You own 123Soft Software & Products- www.123soft.com . Your support site, which includes a blog, a forum and mail contact could be named-www.123softsupport.com .
If you own a real estate business, www.totalrealestate.com , try to brand for a rentals & ownership enquiries site for your area of operation- www.bayside-rent&ownership.info .
Submitting to the Engines
Once you have setup your sub-websites, run the same submitting procedure as for any other sites. Optimize it for the search engines-urls, metas, social media. Don’t forget to post links of your parent site on your new site.
Points to Remember-Relative Content
One of the most important points to remember in branding domains for your website is- you must always have relative content on the sites you build.
Relative content means content related to either your products or services or information related to the industry they belong to. Else, you might be penalised by the engines for a seemingly black hat practice. Search engines nowadays target out of context anchor tag’s by ignoring them in their indexes.
Take great caution in presenting the right information on your sites. Linking between the parent and child sites will increase your page rankings. Similar to internal website links.
Conclusion:
Domain branding is more of a SEO practice, rather than a competing discipline. Type-in traffic ensures enough hits for the new sites. Domains for new sites are based on keywords, name , and brand.
Deciding how to build new sites for your parent site is a difficult task. This should be based on relative content. Content not based on relative content are ignored by search engines and do not receive page rank.
Domain branding increases traffic to your site and also increases page rankings for both the parent and the child sites. The newly created sites should undergo SEO like any other site.
Branding as a Traffic Technique
When taken on its own branding is known to produce great type-in traffic. This has increased since 2001, since users prefer to type-in the url’s, rather than search new ones for the same information. According to Website101, this type-in traffic has kept increasing. The link is given below: http://website101.com/Domain_Name/domain-names-branding.html
Branding is also seen as a marketing tool, as names are popular and easy to remember.
Domain Branding for Web Sites
Most common branding techniques involve, getting a couple of domain names similar in keyword or containing the firm’s names in it. For example, Best Hosting provides web hosting services. It has a url of www.besthosting.com. Best Hosting wants to host one of its new hosting packages-The New Year Special 2009-offering hosting for $1 for people opting for a five year plan.
Keyword Domains
It goes for a domain, www.$1Hosting.com. It offers hosting for $1 with excellent support for a 5 yr plan. This domain is an option for the package.
This domain is high on keywords and also catchy.
Name Domains
The other option is www.besthosting2009.com. This domain does not have great keywords. But, it has the hosting company’s name in it.
Brand Domains
What if best hosting opts for www.filbee.com. This domain is nowhere related either in kewords or in name to best hosting. This is a brand domain.
A brand domain does not care what it is related to. It is associated to any product or service as required. Same as saying Amazon has nothing to mean about books and google has nothing to mean about search engines.
Deciding on What to Brand For
The tough or difficult part of branding is deciding what to brand a domain for. If you own a Auto Parts manufacturing company or firm, it would be advisable to brand an auto parts content site on a domain like www.autoparts.info or www.autoparts2009.info. This will get you into the engines.
If you run a software development firm and need to brand, go for product or service branding. Try setting up a support site for your products or services. For e.g., You own 123Soft Software & Products- www.123soft.com . Your support site, which includes a blog, a forum and mail contact could be named-www.123softsupport.com .
If you own a real estate business, www.totalrealestate.com , try to brand for a rentals & ownership enquiries site for your area of operation- www.bayside-rent&ownership.info .
Submitting to the Engines
Once you have setup your sub-websites, run the same submitting procedure as for any other sites. Optimize it for the search engines-urls, metas, social media. Don’t forget to post links of your parent site on your new site.
Points to Remember-Relative Content
One of the most important points to remember in branding domains for your website is- you must always have relative content on the sites you build.
Relative content means content related to either your products or services or information related to the industry they belong to. Else, you might be penalised by the engines for a seemingly black hat practice. Search engines nowadays target out of context anchor tag’s by ignoring them in their indexes.
Take great caution in presenting the right information on your sites. Linking between the parent and child sites will increase your page rankings. Similar to internal website links.
Conclusion:
Domain branding is more of a SEO practice, rather than a competing discipline. Type-in traffic ensures enough hits for the new sites. Domains for new sites are based on keywords, name , and brand.
Deciding how to build new sites for your parent site is a difficult task. This should be based on relative content. Content not based on relative content are ignored by search engines and do not receive page rank.
Domain branding increases traffic to your site and also increases page rankings for both the parent and the child sites. The newly created sites should undergo SEO like any other site.
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